Leading off multiple, national promotion seasons, Prodigy provided this nearly two-century-old brand with cutting-edge consumer engagements. These ground-breaking programs required a broad range of services including promotional websites, mobile apps, promotional bottle design, advertising inserts in Sports Illustrated Swimsuit edition, Playboy, and FHM, co-branded event strategies, SI partnered programs, point of sale tieback programs, and promotional strategies.
Prodigy is a business consulting and marketing agency helping companies achieve sales and marketing goals by offering creative solutions that include branding, mobile and social marketing strategies, advertising, websites, and interactive promotions.
Headquartered in Madrid Spain, with hotels in 183 cities, NH Hoteles ranks third in Europe’s business hotels. For more than 3 years Prodigy managed all NH Resort brands in the Caribbean and Central America with services including hotel logo and brand creation, resort-launch marketing budget development, advertising, hotel-fashion photography, hospitality programs, sales incentive programs, event support, patron touch-point concepts, and marketing strategies.
All photos in published works by Dale Leary
With almost two-decades in Fortune Brand Communications, Prodigy excels not only in below-the-line, cutting-edge promotional strategies, but above-the-line brand building advertising as well. Dale Leary and Claudia Oliva have provided client companies with online ads since 1995 in addition to campaign or promotional magazine placements, outdoor advertising, retail point-of-sale, vending snipes and even online, underground viral marketing ads. Crossing multiple communication channels requires a strong command of brand communication with sales-driving messaging and on-point creative. At the right are only a few examples of traditional campaigns Prodigy has created and put in market.
At the heart of every Brand is its mark, its logo, an encapsulation of the brand position and its voice in the market. Prodigy has created corporate logos, package branding and trademarks, product trademarks & logos, and specialty promotional logos.
For every new brand or company, the strongest launch requires an identity that zeroes in on the exact voice and attitude of the product or company. The brand strikes a heart chord in the consumer and getting this right on day one is of paramount importance to your success. If your brand is older, Prodigy truly excels at revisiting older companies to realign their identity and message. Our partners have re-launched brands that are over 100-years-old. Rebuilding a century-old brand is a real accomplishment we take pride in.
As the North American Agency of Record for this Monte Carlo based purveyor of silver and pearl jeweler, Prodigy is leading all marketing and advertising strategy and creative in the US. Prodigy has provided this fast growing brand with its North American online store, billboard ads, mall advertising, commercial photography and videography, magazine ads, social & viral campaigns, retail point-of-sale, online promotions, retail promotional incentives, sales strategies, and consulting.
For over 12 years Prodigy has been a partner of Swiss Chalet Fine Foods, providing this 40-year-old specialty food importer with branding, marketing budget development, mobile application development, websites, online advertising and digital production, sales promotion planning, production and activation, websites, advertising, video production, business consulting, sales incentive strategies, catalogs, a robust and complex logistics integrated online store, and more.
With properties throughout Central America and the Caribbean Krystal Hotels & Resorts has relied on Prodigy for over 6 years to manage its brand in North America. Our services had included branding, advertising, location and hotel-fashion photography, hospitality programs, menus, on site branded communications, viral strategies, websites, and corporate materials.
This 50-year-old subsidiary of Gellert Global Group leads the US in retail and grocery food and ingredient importing. Prodigy has provided an enormous range of services including business consulting, packaging design, brand-documentation, logo and brand identities, website support, creative consulting, Atalanta brand revision and its first new identity overhaul in 50-years.
With sales nearing $1 billion, this global food importer has utilized Prodigy for its corporate holding company GGG, as well as its subsidiary companies Atalanta Corp., Camerican International, JF Braun, De Medici Imports, Ltd, Tipico Cheese Products, and Finica Food Specialties, Ltd. Prodigy has provided a full range of services including ecommerce sites, product packaging, corporate logos and identity brochures, business consulting, creative consulting, environmental signs, and more.
Images from D. Leary and C. Oliva
Beginning his tertiary career as a professional photographer in 1998 with his debut automotive shoot for the Ford Motor Company, Dale Leary has photographed a diverse collection of subjects in the past 15-years. From architectural photography, to food, product & packaging, fashion & art, and automotive photography, Dale Leary provides Prodigy’s clients with a photography resource that understands the essence of the brand, project, advertising & creative direction, as well as the product & consumer. Removing a layer of instruction allows Prodigy rapid photo acquisition, sharper deadlines with the highest quality as the creative director and photographer are one.
Photos by Dale Leary